Skip to Main Content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.
Use this guide as a springboard for doing the research for your Individual Final Project in Dr. Martin's BUS 305 course on Management Information Systems.
When choosing a company to research, be sure to verify that it has 10 years of financial data in the Morningstar database below. This ensures that your company has been publicly traded for the past decade, meaning that annual reports and financial data will be available.
Use these library databases to research Section e of your paper (Current State of the Industry).
IBISWorld is a collection of US and global industry reports providing performance data and analysis; supply chain information; forecasts; operating strengths and weaknesses; analysis of external drivers; major player market strategies; and profit and costs benchmarks.
Business Source Premier: Marketline Industry Profiles
To find these, enter a keyword for your industry in the first search box, "United States" in the second box, and "Marketline Industry" in the third box. These reports feature an analysis using Porter's Five Forces.
Company SWOT Analyses
Use these reports to research Section f of your paper (Company Introduction).
Business Source Premier: SWOT Analyses
Search in the "Browse" box for the SWOT analysis report for your company (strengths, weaknesses, opportunities, and threats). If multiple results come up, look for the one with a report from the past two years.
Visit your company's website and look for the corporate information or investor's webpage, where its Annual Reports are published. These present the company's perspective on the year's activities and performance.
Look through the company's most recent 2-3 reports for information about its technology, systems, or privacy. You can use Ctrl-F to search for words like these in the reports, which are often lengthy.
Articles from Magazines and Trade Publications
Use these library databases to find articles containing information about your company's technology, systems, and privacy issues, which can be used in section f of your paper.
Business Source Premier
Offers full-text, indexing and abstracts of articles from thousands of business and trade journals, along with financial data, books, reference works, conference proceedings, case studies, research reports, company profiles, SWOT Analyses, and more.
Wall Street Journal
The Wall Street Journal provides information on national and international finance as well as other news and is an indispensable source for business professionals.
Article Search Tips
When searching Business Source Premier for articles, keep these tips in mind:
- Use AND and OR to connect keywords: e.g., Nike AND (security OR privacy OR cybersecurity)
- In your search results, limit to the last five years
- In your search results, limit the Source Type to Magazines or Trade Publications (which are industry-specific magazines)
- When viewing an article, click Cite to create a properly styled citation, or Permalink for a persistent URL back to the article
- If the full text isn't available, click Check for Full Text, and if necessary, request the article from another library
Use this data to complete the analysis for Section f-iv of your paper (Financial Data Analysis).
Morningstar Investment Research Center
Morningstar Investment Research Center is an all-inclusive investment research database that features data and analysis on international and domestic stocks, mutual funds, and exchange traded funds.