LibGuides: Business Subject Guide: Marketing

Reference Sources for Background Info

Business Source Premier This link opens in a new window
A good starting point for business research, with full-text articles, country reports, industry/company profiles, and SWOT analyses.
ABI/Inform Collection This link opens in a new window
Full-text articles from scholarly journals and industry magazines, plus profiles of industries, companies, and markets.
Wall Street Journal This link opens in a new window
The WSJ's Eastern Edition provides information on the national and international business world.

Advertising Age
News and opinion about the latest trends and developments in the ad industry.
Consumer Expenditure Survey (Bureau of Labor Statistics)
Data on spending patterns on various consumer goods and services, by US region, race, age, income level, and other factors.
Global Consumption Database (World Bank)
Data on household consumption patterns in developing countries, searchable by sector or product/service.
KnowThis.com: Marketing Virtual Library
A good starting point for researching marketing topics, with an online tutorial on marketing principles, news stories, and links to over 1,000 hand-selected websites.
Marketing Archive (Wharton)
Insights and analysis on marketing topics from the Wharton School of Business.